LONGLY's Strategic Communication with Indonesia SMK Mitra Industri MM2100

Encouraged by government policy, LONGLY has opened up and accelerated the expansion of overseas markets. Since 2006, our products have been exported to more than 20 countries, including Europe, America, Japan, South Korea, Southeast Asia, etc., with an annual export of about 20%.

To introduce Chinese brands and technologies and advanced management experience to Southeast Asia, LONGLY Group led by our Chairman, Mr. Song, took the Asia Pacific Coatings Show as an opportunity and organized the visit to Indonesia. It aims to investigate the local market and has in-depth contacts with local universities, chambers of commerce, and businesses to seek opportunities for cooperation.

▲MM2100 Industrial Town

On September 10, 2024, our group arrived at MM2100 Industrial Town, a world-class industrial estate in Indonesia, and visited SMK Mitra Industri MM2100 School, which was warmly welcomed by the school principal and leaders. SMK Mitra Industri MM2100 is the only school supported by more than 300 companies in the MM2100 Industrial Zone. National education curricula are adopted and adapted to industry needs. Graduates will be sent to companies in the MM2100 Industrial Zone. 

Principal Lispiyatmini warmly welcomed us and praised LONGLY's technical accumulation, talent training, and achievements in the Indonesian market in grinding and smart factories.

At the same time, she pointed out that SMK Mitra Industri MM2100 is a well-known engineering and technology school in Indonesia, with a strong faculty and advanced scientific research facilities. As an essential interface between education and industry, it allows extensive cooperation with LONGLY on cutting-edge technologies, engineering breakthroughs, and the supply of skilled professionals in various industrial sectors, contributing jointly to Indonesia's economic growth and technological advancement.

Mr. Song said that as a high-tech enterprise focusing on the research and development and application of technologies such as grinding, dispersion, drying, and transportation in the field of basic materials, LONGLY is committed to cooperating with schools, universities, and institutions around the world to create a one-stop manufacturing platform of smart stand-alone equipment and intelligent factories for global customers.

Indonesia, one of the most powerful economies in ASEAN, has a unique advantage, particularly in attracting outstanding global companies. The local technological capacity and the availability of skilled professionals from SMK Mitra Industri MM2100 School are consistent with LONGLY's concept of sustainable environmental development and integration of industry and education. It is expected that cooperation between the two sides in the future will effectively solve the "two-way needs of technology research and development and technology landing" to create a win-win situation.

During the talks, LONGLY's research and engineering practice in grinding and dispersing technology of basic materials under the trend of resource utilization and global low carbonization is also shared. Mr. Song elaborated on the company's iterative bead mill technology and the economic and environmental benefits it generates.

It is also said that LONGLY will implement a localization strategy and take root in the Indonesian market. Various cooperation on internships, project cooperation, experimental research, equipment sharing, and many others are carried out to meet the needs of enterprises, provide students and enterprises with opportunities for common growth, and achieve complementary advantages.

The students, especially those majoring in coatings, showed great enthusiasm upon our arrival. Knowing LONGLY's corporate background and our leading technology in the coating grinding industry, they all expressed a strong interest and wished to go to LONGLY for the internship after graduation.

▲Photo with students in coatings major

Later, led by the school principal, Ms Lispiyatmini, we saw the school's training base and exhibition halls and watched the impressive instrument performances by the students' team. After cordial communication with the school's leaders and students, we witness the school's practical teaching results. In addition, we visited several local industrial estates and facilities in Indonesia for in-depth communication and sought future cooperation.